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Discover our range of diverse dolls for children

It's Reuben Doll brings a unique touch to the world of dolls, offering a stunning collection of diverse dolls, boy dolls and many more in the UK. Browse our fantastic collection today.

All collection of Reuben dolls
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Illustration of family with a Ruby doll

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Celebrating our diverse world

Step into the enchanting world of It's Reuben Doll, where every doll tells a story. From Afro dolls that celebrate diversity to boy dolls that break the mould, our collection is as unique as the individuals who cherish them. Based in Reading, we pride ourselves on offering dolls that are not just toys but companions, crafted with care and attention to detail. Whether you're looking for a gift or a new addition to your collection, our dolls are designed to bring joy and style to every moment. Our anatomically correct dolls comply with the early years foundation stage of learning and all of our dolls are tested in the UK and meet the European standards. Ready to find your perfect match? Dive into our collection today.

Diverse collection

Rated 5-stars by many customers

High Quality Play Dolls

Partnered with Paramount Pictures to give an exclusive look at the official Paw Patrol clothing range

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Reuben doll in tracksuit

Enjoy free UK and international shipping on qualifying orders (£45 for UK and international from £22)

Join us for some doll care! Here are some tips on how to take care of your Reuben Doll!

Why make us your number one for dolls?

Diverse dolls and clothing designs

From traditional designs resonating with culture to modern outfits with endless character, you can customise your doll to your heart's content!

Highly rated by customers

Our customers love us, and it shows. With many 5-star reviews across the internet, It's Reuben Doll is recognised for delivering high-quality dolls that exceed expectations.

UK and worldwide shipping

We can deliver dolls and accessories across the UK and beyond. Free delivery is available on qualifying orders.

Dolls wearing glasses

Testimonials

"I received an It's Reuben Doll as a gift and couldn’t be happier. I’m a nurse and received a nurse themed doll with a uniform that matches my own and all the fab accessories such as a face mask and shoes! The product is extremely well made and I am in love with it. Couldn’t recommend enough and will treasure my nurse doll. Thank you so much!"

- AliciaS-49, on Yell

VANITY DOREEN PROFILE

Breaking the mould since 2018

Founded in 2018, It's Reuben Doll was born from a passion for creating dolls that resonate with individuality and charm. We understand the importance of representation and strive to offer a range that celebrates diversity and style. Our commitment to quality and design has earned us many 5-star reviews and a loyal customer base. Whether you're a collector, educator or a parent, our dolls and accessories are crafted to inspire and delight. Join us on this journey and discover the magic of our diverse dolls for children.

Doreen with Reuben dolls

Find the perfect doll for your collection

Shop online and browse our full collection of Reuben and Ruby dolls, clothing and accessories.

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ITS REUBEN DOLL LTD, registered as a limited company in England and Wales under company number: 13616338.

Registered Company Address: 9 Farm Close, Purley On Thames, Reading, England, RG8 8BA

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© 2025. The content on this website is owned by us and our licensors. Do not copy any content (including images) without our consent.

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